December 2007
Did you ever live abroad? If yes, where did you live?
William Shakespeare, ‘Measure for Measure,’ ACT III, Scene 1
I admit, I am not an average Syrian. See, I was born into relative privilege. I had the good fortune of a stable doting family and a good education (in Syrian terms, at any rate), lived in a good neighborhood, possess an excellent network of contacts, know English, and have a well-paid job. All the above place me squarely within a small minority of Syrians who were as lucky as I. This fact notwithstanding, I do not feel any different than many other, less-fortunate Syrians who either live in one of the growing number of cancerous shanty towns mushrooming around Syria’s major cities, only had a government-education (if any), do not know a second language, working in menial low-paid jobs or are unemployed. Why is that so?
Recently, and particularly over the last four years, tourism in Syria has started moving on the right track. The Ministry of Tourism has taken several important initiatives, such as granting visas at the airport, moving towards hotel specialization and rating, developing long-term and short-term plans, sponsoring exhibitions and investment conferences, and inviting a number of journalists and writers from different countries to visit Syria and write about their impressions. This is considered an excellent form of publicity. In addition, when compared to the past, the investment climate has immensely improved, and the market has opened up with the emergence of private banks and insurance companies. Approximately, 40 tourism projects should start operating by 2015. One of the characteristics of Syrian tourism is that it last for a long period; for nearly seven months annually. In April-May, September-October, tourists come from Europe, Asia, and the United States. Whereas in the summer (June-July) tourists come from all over the Arab World. The occupancy rate at hotels in Damascus in July-August, for example, reaches 100%. At the end of September 2007, occupancy rate at 5-star hotels was at 75%. Despite all of these encouraging signals, Syria is yet to catch up with tourism development and needs time to build an integrated and developed tourism structure.

