Media

In academia, “publish or perish” refers to the pressure to publish work constantly in order to further or sustain one’s career. In the world of public relations, you are what you publish, or what is published about you by others, and thus through the dissemination and repetition of information you must create a positive image of yourself. If you fail to, then your image will surely perish in the face of negative portrayals of you. Anyone who follows the news on a daily basis will understand why much of the world has such a negative impression of Syria.